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LESS IS MORE

Supermarkets are now the hottest destination for beauty therapy. We find the best products for under a tenner.

Gone are the days when the word
'cheap' used to mean 'skimping
on quality'

Gone are the days when the word 'cheap' used to mean 'skimping on quality'.

A decade ago, your pocket money would have only bought oily creams that slid off your skin, gunky make-up that soon started smelling stale, and runny diluted shampoo.

Things have changed so much that beauty experts are now joining forces with supermarkets to provide quality without the hefty price tag. Barbara Daly and Denise McAdam have their own ranges at Tesco, while lines by a host of top-end names - including John Frieda, Mark Hill and Umberto Giannini - can be found at Boots.

So forget budget beauty looking cheap - you can recreate your favourite catwalk looks for a fraction of the price.

CHEAP COSMETICS

Today's off-the-shelf make-up offers quality, a wide variety of hues and cute packaging. Because they're so cheap, you can easily update your look when the new season comes round.

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