nuts4chic - beauty
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| George Clooney posing for photographers during a photocall to promote Ocean's Thirteen during the 60th annual Cannes Film Festival |
There's no doubt about it - men are spending more on their personal beauty regime. Facials, manicures and serums are no longer limited to women, as their other halves realise the importance of paying more attention to their skins.
Celebrities like George Clooney (who admitted to having an eyelift), Chelsea football manager Jose Mourinho, David Beckham and even Noel Gallagher (who was spotted buying wrinkle cream from Superdrug) are proof that looking after your looks doesn't mean sacrificing your masculinity.
"In the last few years, it has become accepted in our society for men to care about and take care of their appearances," says Essie Weingarten, founder and president of Essie nailcare.
"Men now realise that they can be judged by how they look and therefore they need to groom themselves. Manicures and pedicures are now commonplace and even acceptable for men, as hands and nails are one of the first things people notice when meeting someone new."
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