The tricky art of successfully seducing the opposite sex has always been a hotly disputed topic, but recent research suggests that even the age-old secrets of attraction can now be revealed.

"In recent years there has been lots of new and exciting research into attraction, seduction and the strategies that people use to initially search for, and then keep, their partners," explains Dr Raj Persaud, consultant psychiatrist and author of Simply Irresistible: The
Psychology Of Seduction - How To Catch And Keep Your Perfect Partner.

"The modern world gives us far more choice of partner than ever before, and in this new type of environment it's important to develop successful strategies for attracting the right person, generating their interest and then maintaining that relationship."