HOLDING ON TO YOUR PARTNER

Even when you are settled in a long-term relationship or marriage you still need to make a concerted effort to keep seducing your partner, according to Persaud.

"Everyone has a favourite emotion, and what you need to do is to keep supplying that emotion to your partner so that they are experiencing it from you more than they do from anyone or anywhere else.

"For example, a psychiatrist might like to feel insightful - their partner doesn't have to go as far as to say, 'Gosh what an insightful person you are' every day, but if he or she can subtly make them feel like that on a fairly regular basis then they are very unlikely to stray.