Prettiness is the buzzword for this spring's beauty trends. Forget last season's vampish look - we're looking ahead to a more fresh-faced and feminine style.

But there's no need to throw away the mascara or pink lipstick as they can be easily adapted to fit the new trends.

"We're not trying to reinvent the wheel this season - we just want to make girls look gorgeous and feminine," says MAC make-up artist Gordon Espinet.

ALMOST NATURAL

Spring-Summer collection by Giles Deacon

"Skin like you've just stepped out of a moisturiser ad isn't just a part of many make-ups this season, it is the make-up," says Gordon.

"It's the glow that comes from within when you've got incredibly hydrated skin. The new naked face is indefinably made up but still very 'done', projecting an enigmatic radiance."

Don't be deceived into thinking that you can simply leave the house without any make-up on. As with all looks, this 'polished' look needs to be perfected.

Working out where to highlight and contour with concealer, base and powder is the tricky part, and very rarely is foundation smoothed over the whole face - just where it's needed. Keep eyes simple and mascara-less, brows groomed, cheeks with a tiny amount of neutral blusher and natural-coloured lips.

Chanel Pro Lumiere foundation

GET THE LOOK Chanel Pro Lumiere foundation, £23; Urban Decay Surreal Skin Mineral Makeup powder foundation, £17 at Debenhams; L'Oreal Glam Shine lipgloss in Sand Crystal, £6.99; and BeneFit High Beam, £15.

MAXED-OUT EYES

In terms of faces that have a firm focus on one features, it's all about eyes this summer. Golden girls may prefer subtle gold shimmery eyes, while rock chicks can apply lashings of come-to-bed dark eyeliner, or be the envy of other women by wearing white eyeshadow - the season's hottest shade.

But be careful how you apply that white eyeshadow. Gordon suggests using pencil in the rim to brighten the whites of your eye rather than applying it under the eye or above the socket. Try an off-white shade or even an ice-blue pencil.

The smoky-eye rock-chick look is edgy, he adds.

"They're not about cute, sexy or sweet, they're about cool - it's rock star make-up with femininity because the eyelashes still have an essential girliness about them," he says.

GET THE LOOK Clinique Gold Shimmer, £12; RMK Water Color Eyes in Light Blue, £16 from Harvey Nichols and House of Fraser; Estee Lauder Artist's Eye Pencil in White Writer, £14; and Boots 17 Ultimate Length Mascara in Black, £4.49.

SUPERMODEL MAKE-UP

Linda Evangelista sports the natural look

Take some tips from supermodels such as Linda Evangelista and opt for a groomed face this season. You'll need velvety perfected skin, jet stream eyebrows, luscious lips and a perfectly judged touch of cheek contour.

"You'll need a highlight on the top of the cheekbone, contoured temples, cheekbones and jawline," says Gordon.

"Eyes are technically shaded (light on the browbone, medium in the crease, dark on the outer corners), always with a curled and mascara-ed lash and streamlined brows to frame the face."

He adds "The mouth must be defined but never exaggerated, lightest in the centre and slightly deeper around the Cupid's bow and outer corners."

GET THE LOOK Dior 5 Couleurs Eyeshadow in Incognito, £32; MAC Chromeglass in Chromaliving, £12.50; Nars Artist Palette, £53 from Selfridges and Space NK; and Stila Brow Filler and Definer, £12.50.

PINK LADY

From intense fuchsia to bashful corals, pink is on everyone's lips and cheeks. There's also a return to lipstick as make-up artists decide to turn their backs - or brushes - on high-shine gloss.

"Coral, coral, coral - it's as flattering as candlelight," says Gordon.

If you're using lip liner, make sure it's waxy so you can easily blend it into the lip and it doesn't look too obvious. Lightly tinged rosy cheeks look soft and innocent, as if you've just stepped in from the sun.

Break the rules by applying powder blusher with your fingers for a more natural look, or use a blush stick, a cream version or even a tint. Place dots on the apples of your cheeks and rub in for a subtle flush.

Bobbi Brown Pot Rouge For Lips and Cheeks

GET THE LOOK Clinique Glow Crazy Loose Powder in Blooming Pink, £18.50; Origins Pinch Your Cheeks, £11; Guerlain KissKiss Maxi Shine lipstick in Pink Shine, £15; and Bobbi Brown Pot Rouge For Lips and Cheeks in Pale Pink, £16.

BEAUTY SPOT 1

Give your cleansing regime a boost with the new additions to Chanel's skincare range. There are three cleansers - Maximum Radiance Exfoliating Gel, Gentle Polishing Gel and Deep Purifying Exfoliating Mousse - and three masks, including Anti-Fatigue Gel Mask, Nourishing Cream-Gel Mask and Purifying Cream Mask, for radiance, hydration and purifying, with prices starting at £24.50. Guaranteed to make you look forward to cleansing your face!

BEAUTY SPOT 2

BeneFit High Beam

Fashion and beauty combine in an exciting collaboration between Boots 17 and British design duo, FrostFrench. Sadie Frost and Jemima French have created a limited edition gift box containing two nail varnish shades - named Frostbite (frosty white) and Frenchkiss (shimmery pink rose) after the two women - plus toe separators and a nail file. It's free when you spend £5 on any 17 products at Boots until Tuesday February 14.Give your cleansing regime a boost with the new additions to Chanel's skincare range. There are three cleansers - Maximum Radiance Exfoliating Gel, Gentle Polishing Gel and Deep Purifying Exfoliating Mousse - and three masks, including Anti-Fatigue Gel Mask, Nourishing Cream-Gel Mask and Purifying Cream Mask, for radiance, hydration and purifying, with prices starting at £24.50. Guaranteed to make you look forward to cleansing your face!

BEAUTY SPOT 3

With so many of us watching the pennies after Christmas, anything that's value for money will immediately catch our eyes. So pop down to your local Tesco where selected items are now selling for £1. Items on offer include a pack of 150 hair loops, purse-size brush and comb set, manicure set, three-piece travel bottle set and more. The £1 promotion lasts until Tuesday February 21, while stocks last.